PropTech Marketplace Platform
Led development of transaction-based marketplace connecting property professionals with innovative solutions.
CONTEXT
Evolution from a traditional license-based SaaS model to a modern transaction-based marketplace, responding to changing market dynamics and customer expectations.
ROLE
Head of Product
PROBLEM
The existing license model was limiting growth and didn't align with how customers wanted to pay for value. We needed to transition existing customers while simultaneously scaling the platform for new market opportunities.
APPROACH
Implemented a multi-phased rollout strategy with parallel systems running simultaneously. This allowed existing customers to migrate at their own pace while new customers onboarded directly to the transaction model. Heavy investment in customer education and support throughout the transition.
OUTCOME
Achieved 80% customer migration within 6 months with a 45% increase in overall platform engagement. Revenue remained stable during transition and grew 30% in the following quarter.
KEY LEARNINGS
AI-assisted validation accelerated development cycles significantly, allowing us to test and iterate on features 40-50% faster than traditional approaches. The key to successful business model transformation is over-communicating with customers and making the new path clearly superior.