Mercedes me Connected Platform
International rollout of connected car services across multiple markets.
CONTEXT
Mercedes-Benz was expanding its connected car services globally, requiring careful coordination across diverse markets with different regulatory requirements, user expectations, and technical infrastructure.
ROLE
Senior Product Manager
PROBLEM
Scaling an IoT platform across diverse international markets presented unique challenges: varying regulations, different user behaviors, inconsistent network infrastructure, and the need to maintain a consistent brand experience while adapting to local needs.
APPROACH
Developed a modular architecture that allowed for market-specific customizations while maintaining a consistent core platform. Worked closely with local teams to understand market-specific requirements and created a playbook for efficient market launches.
OUTCOME
Successfully launched in 8 markets with 90% user satisfaction scores. Established replicable processes that reduced time-to-market for new regions by 40%.
KEY LEARNINGS
Global products need local thinking. The most successful international products find the right balance between consistency and customization. Building strong relationships with local teams is as important as building great technology.